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Pink calligraphy sculpture inside a black steel cube installation

LVRDJ × SWAYStrength & Softness

A space of transformation.

Client: SWAY
Category: Ramadan
Date: March 2026
Location: Cairo, Egypt
Venue: [VENUE]

(Overview)

Not everything built is meant to be static. Some spaces move you before you even take a step.

[BRIEF — confirm wording with client]

Scope

Seasonal installation
Sculpture & calligraphy pieces
Façade & lighting
Content direction

Wide SWAY façade with both pink sculptures in daylight — 01 — Wide SWAY façade with both pink sculptures in daylight

Chapter 01

Strength surrounds. Softness leads.

Close-up of the pink calligraphy sculpture inside its steel cube — 02 — Close-up of the pink calligraphy sculpture inside its steel cube

Front view of the black steel cube installation with pink sculptures

Chapter 02

A space of transformation.

Chapter 03

Gallery

Swipe →Drag / scroll sideways →

Angled view across the steel cubes and pink sculptures — 01 — Angled view across the steel cubes and pink sculptures

SWAY façade at night with pink blossom installation — 02 — SWAY façade at night with pink blossom installation

Arabic calligraphy sculpture inside a steel frame — 03 — Arabic calligraphy sculpture inside a steel frame

“Where form carries meaning.”

Colour 01#E8577E
Colour 02#1B0B12
Colour 03#F7C6D3

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Guests hosted
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Days from brief to show
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Team on site

Client: SWAY
Concept, design & production: LVRDJ
Photography: [CREDIT]
Seen on: Instagram 01 ↗Instagram 02 ↗Instagram 03 ↗

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